Types of impact

Different organisations will have different aspirations in terms of the impact they want to have. At the highest level, this can be thought of across three overlapping areas:
When we refer to impact in this playbook, we mean impact created by a startup that an investor has an investment in. It's worth noting that emerging frameworks are beginning to think about the impact that investors have. In other words, how could an investor enhance the amount of impact created by a startup, whether through networks, support, alternative forms of funding, who they back, etc. This is sometimes referred to as investor contribution.